When it comes to crafting that sales copy, you need to be more specific to hit those hot buttons of your target audience.
To be able to do that, you need to be very specific about who you want to serve.
Imagine stepping into your ideal client’s shoes and coming out with the whole complete story about your avatar instead of just a one-sentence definition.
- What's your avatar's long term desire?
- What's the immediate result your avatar wants to achieve?
- Who's your avatar's enemy?
- What're the problems your avatar needs to solve?
- What're their pain points?
- What's the critical question they need to be answered?
- What's their no#1 roadblock on the road to their dream?
- What is the ultimate result your avatar wants?
The more well-defined your avatar is, the more persuasive your sales copy will be.
Besides, always connects your offer features, benefits and meanings to your prospect in your funnel copy.
For example, you can use phrases like ‘which mean…’ or ‘so that you can…’ to channel your target audience’s desire towards your solution.